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Stormwater Business Education Outreach

We are facilitating a coalition of city and county partners in Washington to develop and test a business mailer template designed to raise stormwater awareness and provide simple behavior changes to improve water quality. Using social marketing principles, the mailer will be tested in focus groups around the state before distributing them to targeted businesses. Evaluation will be performed by an active feedback loop and a target audience survey. The result will be quality-tested postcard mailers available as templates for Washington State Phase I and Phase II jurisdictions. Our background research uncovers why some printed materials are more effective than others.

Evaluation of Public Education NewsletterText Box:

We will be assisting Kitsap County in evaluating the effectiveness of the Waste Wise Communities Newsletter which provides educational information to all households on reducing waste, purchasing decisions, and proper disposal. Using an online survey, we will collect information on the usefulness, readability, content, and design of the newsletter. The analysis will address significant differences in responses based on geographic location, gender and age. The result will be to recommend changes to better communicate with the public.

Disaster Debris Planning

When a disaster strikes and the volume of material overwhelms current infrastructure, it’s essential to have a plan of action to deal with alternatives to standard solid waste collection and processing. We have been working with Critigen as a key player in the formation of a regional UASI Disaster Debris Management Plan. For Phase I, the plan template was crafted through workshops held with stakeholders in King, Snohomish and Pierce counties. For Phase II, we are providing direct technical assistance to more than 40 jurisdictions as they develop their own operational disaster debris management plans.