What’s New
Online Test Panel
Marketing educational outreach to the public about environmentally desirable behaviors is not much different than marketing consumer products. Your message needs to resonate with your audience. Focus groups are an effective method to better understand your audience. But, in some cases, you may already have a good understanding of your audience and would like to test education materials without the cost and time of focus groups.
Here is where the Online Test Panel comes into play. I am offering a new service that is an inexpensive alternative to the focus group where you can test outreach materials with an online panel of pre-screened individuals from the Puget Sound Region.
The FAQs about the Online Test Panel provide more information. Contact me to find out if your project is a good fit for this service and for pricing information.
“This valuable service provides an efficient, insightful litmus test for elucidating the audience's response to our outreach materials.”
— Vicki Bushnell, Kitsap County Public Works
Residential Stormwater Benchmark Survey
Is educational outreach working? We conducted a phone survey of 800 randomly selected residents for the Kitsap Peninsula Clean Runoff Collaborative to discover attitudes and behaviors that affect runoff. The survey results present an environmental behavior index and milestones achieved since the last survey in 2008. Contact me for a copy of the report.
Restaurant Focus Groups
How aware are restaurants of stormwater issues? We found out when we recently conducted separate focus groups of restaurant owners and kitchen staff. The participants reacted to various images and products targeted at their practices with wash water, food waste, and grease. The Restaurant Focus Group Report reveals the findings and outreach products that resonate with this target audience.
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